The Goal – Review


Business parables like The Goal are one of my favorite types of management books. Effective authors take a complex business concept/problem, create an imaginary business with relatable problems, and identify a protagonist to wrestle with the problem and eventually used the author’s management tactics to solve.

The Goal: A Process of Ongoing Improvement does not disappoint. Although I disagree with the reviews stating that it is a “fast-paced thriller” and “gripping”, The Goal is an incredibly easy read and great way for a new manager to dip their toes into the concepts of process improvement which can take years to master through methodologies like Lean and Six Sigma.

The protagonist, Alex Rogo, is a newly promoted plant manager trying to turn his failing plant around. Throughout the story, he continues to optimize the metrics that he are told matter– and failing in the process. The protagonist’s has epiphanies along the way. On productivity – “Every action that brings a company closer to its goal is productive. Every action that does not bring a company closer to its goal is not productive.”

The big “ah-ha” is around the ultimate goal of business is to make money, and if you are measuring things that don’t get you closer to that goal, they don’t matter. Overall, recommend the book, but not all the ideas in it. Personally, I lean more towards the Simon Sinek way of thinking – why you are in business is much more important that the pure pursuit of profits, but there is still a lot of value to the ideas and simplicity of The Goal!

This is a mind expanding book that helps new managers question what they are doing and how it ties back to ultimate business results as well as lays out a clear framework for continuous improvement. Another great resource on the subject is Measure What Matters.

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